Areas of expertise:
Brand Strategy, Product + Service Innovation, CX Strategy, Research + Insights, Brand Architecture, Naming + Naming Systems, Employee Engagement, Workshop Facilitation, Focus Group Moderating
Experience:
- Successfully led over 50 brand strategy and new product innovation projects
- Facilitated over 100 ideation workshops with internal teams, client teams, and consumers
- Cultivated relationships with VPs of Marketing and Strategy, Directors of Innovation, Section Heads, and Brand and Marketing Managers
- Gained a wide range of sector expertise by serving nearly 30 of the top 100 global brands in FMCG, Food & Beverage, Financial Services, Health & Beauty, Hospitality, and Pharmaceutical