Brand Strategy // Brand Identity // Website Design // Content Strategy // 2014

Silverock Group is a private investment company that knows how to create big returns for their clients. They needed a corporate identity that spoke to safe, secure investments, but would also play well in the world of ultra-luxury real estate and hospitality—their key investment areas.

Naming // Brand Strategy // Brand Identity // 2014

The Modani is an ultra-luxury spa resort and wellness center in Israel—or rather the vision for one. I'm the lead Brand Strategist on the project, working closely with the project principals, interior designers, and marketing team to ensure that the brand we build will keep the guests coming.

Brand Identity // Website Design // 2013

Sarah Jackson's growing private yoga business needed an Identity to keep up with it. A simple mark, bright pops of color, and some playful pattern fit just right. 

Logomark // 2013

As I was getting ready for class at Sonic one day, a flier caught my eye: a competition for an icon to complement their typographic logo in exchange for a year of free class. Although I didn't win the competition, I ended up with some design work I was pretty happy with.

Brand Identity // Website Design // 2012

Private yoga instructor Sarah Ireland came to me with a goal: reflect her personal teaching style in her Brand Identity. We got to work practicing yoga and design, and together we created a system that represents her warm, bright teaching style.

Brand Identity // Package Design // 2008-2014

Hooper 206 is a small batch winemaker with a big mission: make wine that's so delicious it speaks completely for itself. And while they have no budget for marketing, this pro bono work definitely pays off: more delicious, handmade wine than I know what to do with.

Brand Identity // Package Design // 2012

When Andrew Horowitz started making music outside of his band, Tally Hall, he chose to go by the name Edu. He had a great start—a unique, whimsical sound and a loyal following. To complete the picture, we built an Identity to give him a look that was all his own. 

Brand Identity // 2009

The Galilee Experience is a tourist attraction in the historic city of Galilee, Israel. While working at Propoza, my team was given the opportunity to rebrand their logo and aspects of their physical site. The designs on this page are work I did for our bid.

Brand Identity // 2009

Univiews is an IT consulting and training company. When my team at Propoza was hired to give them an Identity, we got right to work developing a system that offers as much clarity and organization as their work gives their clients.

Book Design // 2007

I took on this passion project during my last semester of college. While the final assignment for my "Music of the Beatles" class was to simply compile the written responses kept throughout the class, I decided to design and bind a book instead. (Anecdotal extra: I was so embarrassed to be seen as a teacher's pet that I turned in the project during office hours.)

Book Design // 2007

I designed this book to fulfill my senior seminar (thesis) assignment. I researched and edited all of the written content, created original illustrations, and laid out the many visuals that helped tell the story of this interesting—and at times controversial—garment.

Fine Art // 2007

At the heart of my passion for design is my desire to visually create. Before I ever touched a mouse (and for as long as I remember) I drew, painted, and made things with my hands. I created this piece in a printmaking elective using woodcut and other printmaking techniques.