Areas of expertise:
Brand Strategy, Product + Service Innovation, CX Strategy, Research + Insights, Brand Architecture, Naming + Naming Systems, Employee Engagement, Workshop Facilitation, Focus Group Moderating
Experience:
Successfully led over 70 brand strategy and new product innovation projects
Facilitated over 105 ideation workshops with internal teams, client teams (including C-Suite), and consumers
Cultivated relationships with VPs of Marketing and Strategy, Directors of Innovation, Section Heads, and Brand and Marketing Managers
Gained a wide range of sector expertise by serving nearly 35 of the top 100 global brands in Technology, FMCG, Food & Beverage, Financial Services, Health & Beauty, Hospitality, and Pharmaceutical