Hi, I'm Amanda.

Elegant brand building takes equal parts creative inspiration and analytic acumen. As a lifelong hybrid thinker, I have a passion for both. I leverage my strategy, innovation, and design background to find creative ways-in to every challenge. My favorite part of the job is developing collaborative ways of uncovering those little moments of insight that lead to big strategic breakthroughs. Corporate to consumer, food to finance—there is almost no category I haven't touched. I take pride in applying cross-category learnings to each new project with fresh perspective and optimism.

I'm currently freelancing. I can step in as a director-level Strategy lead to run programs in brand platform development (brand essence, purpose, positioning, personality), visual and verbal identity, naming & naming systems, product innovation, employee value propositions, and more! I have a deep passion for developing and running workshops in all of the above areas.

Get in touch if you’d like to collaborate!